Being one of Asia’s leading agro-industrial and foods conglomerates, CPF Group strives to maintain its leading position in the industry and successfully compete in the international arena (U.S.A., Europe and Asia). The Company is determined to fulfill its vision of becoming the “Kitchen of the World”, placing significant importance on research and development to improve production quality, safety and efficiency.
CPF’s success story is tied closely to the company’s fully integrated farming and production process. CPF controls every single process from the first step of breeding to the eventual branding and marketing of its ready food products. It pays close attention to the freshness of ingredients at every stage to ensure customers get the best quality products.
The Company is dedicated to providing food products which are high in quality, nutritious, hygienic and safe. Its world-class plants meet many international regulations, requirements and certifications including HACCP, GMP, BRC, OSHAS, ISO and Animal Welfare Standard. Every step of the farming and production process is based on the practice of good animal welfare and concern for the environment, by being safe and drug-residual free. CP Foods shrimp farms also practice the green shrimp technology that prohibits the use of antibiotic medicines. Instead, friendly microbes for the growth of healthy shrimp are used.
In Singapore, CP Foods has launched retail products in the form of CP brand (frozen shrimp, frozen shrimp wonton and frozen cooked chicken). Further, CP Foods would also like to extend the Frozen Shrimp and Chicken product lines. CP Foods also initiated and organised the CP Biggest Eater Competition in 2010 and 2011-2012, the first and largest-scaled professional biggest eater competition ever held in Singapore and Asia Pacific. The world’s top eaters competed with local finalists in the nation-wide contest on CP Shrimp Wontons, making it the first and largest-scaled biggest eating competition to use wontons as the competing food item.